It is no secret that the online world can change dramatically in a matter of months. It is up to you to keep your ear to the ground so you can pick up all of the latest trends and know what is hot before it becomes old hat. One of the best ways to accomplish this task is to keep an eye on social networking statistics. Social networking is the backbone of Web 2.0, and there are over a hundred million people worldwide using these sites to interact, to learn, and to buy. Twitter may be all the rage now, but no one knows what lies ahead or what the shelf life of that program may be. Here are some other social networking stats you may want to keep an eye on.
Despite the fact that MySpace has a genuinely antiquated feel, it is still the largest social networking website in the world, with over 110 million registered users as of the beginning of 2009. Americans and Britons lead the way, with 1 in 4 Americans having a MySpace page. Coming in a close second and closing the gap rapidly, Facebook had 60 million active users as of January 2009 and is closing in on MySpace rapidly. They have been averaging a whopping 3 percent growth a week over the past two years and that shows no signs of stopping any time soon.
Twitter, on the other hand, is growing internationally at an astonishing rate. The number of unique IPs visiting Twitter from outside the United States is up sharply over the past calendar year, which means that Twitter is a good choice if you want to reach potential clients from around the globe.
Thanks to the instantaneous nature of the Internet, there are fresh statistics out almost every day about your favourite social networking sites. You can even have custom-made statistics that show how users access and use the data on your own page. Note a word of warning, however. All the raw data in the world isn’t going to help you if you don’t know how to interpret it. Make sure you aren’t wasting your time and your company resources.