THAT Agency Designs

01 June

THAT Agency Designs a free distribution channel for the hotel industry has officially launched its PPC (Pay Per Click) platform. The website designed by web design and online marketing firm THAT Agency allows hotels to create a free profile with a link back to their own website without paying any fees or signing any contracts.

" resolves many issues that hotels around the world are facing today," explains Ashwin Kamlani, CEO of "Online Travel Agencies are expensive to work with Meta Search Engines commoditize the hotel product and individual hotel websites do not have the power to compete effectively in the search engines. does not charge any booking fees or commissions and each hotel has a full profile with content images and rich media. We also provide a way for hotels in any given destination to consolidate their ad dollars in order to attract an OTA customer back to their own website. Similar to Google's business model we use the revenues that we earn from our PPC program to sustain the hotel industry's only free distribution model."

The responsive functionality of can be credited to a foundation paved by Tableless CSS PHP JQuery and MooTools which were integrated into the new design to increase website functionality as well as improve user interaction. In addition a comprehensive content management system (CMS) enables's CMS developers to modify material and add destinations. has received an overwhelming response from the hotel industry. Hotels are signing up and creating profiles in the thousands resulting in very valuable unique content for the site. It is one of the few hotel websites where the hotels actually have full control over their content. User generated content is also cleverly used in order to keep the hotels honest in how they portray themselves. Users of can leave comments and reviews on any hotel in any location. In addition design has also been optimized to be SEO friendly resulting in increased search engine relevance and web traffic.

" has introduced a new model to the hotel industry which will benefit both suppliers and consumers. We wanted to use a framework of extreme functionality polished aesthetics and solid informative content," stated President of THAT Agency, Bill Teubner.

About is a website that brings consumers directly to hotel websites. Founded by Danish entrepreneur Morten Sondergaard it is the only hotel website where hotels can join for free and receive direct bookings without paying any fees or commissions. is a UK based company with offices in London and Miami.

About THAT Agency

THAT Agency has become one of the leading web design and development firms in Florida. While their client list includes international companies such as Sol Melia Resorts and Masonite Doors they are still able to meet the needs and budgets of small businesses. They are able to provide all of the services of a web solution company as well as the expertise and creativity of an advertising agency. With a full staff of designers developers and marketing specialists they are capable of designing a solution for just about any marketing or advertising need.

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