It seems that you can’t turn on a newscast or open a newspaper without hearing about Internet security. It could be a case of someone having their identity stolen or it could be a case of a massive hacker attack on a government computer. Many of these incidents happen because websites don’t use SSL. SSL stands for Secure Sockets Layer, which is a standard security protocol on the web. SSL creates a secure connection between your company’s web servers and individual web browsers that connect to it. An SSL connection should be put in place for any kind of transaction involving a credit card number or any transfer of personal information, even something as simple as signing up for a newsletter. If someone gives you their personal information in the form of a name, email address, street address, or phone number, SSL should be present. If not, you run the risk of a breech and the loss of confidence in your company and in your product.
The question shouldn’t be if you need SSL, it should be why would you even consider opening up an Internet storefront without it? Companies need to wake up and realize that what they do and say on their website is a direct reflection of their company. People don’t have to step into a brick and mortar store or call your 1-800 numbers any more to form an opinion about your business. They can do so based on your website, and if you aren’t providing a safe and inviting environment for people to do business, your competition is a single click away, and people will flee in droves if you let them. SSL is a commonsense, no brainer security measure that you should implement to help protect your most valuable asset: your clients. If you don’t, who will?