In part one of my Simple Ways to Monitor your Online Reputation series, I wrote about how you can use Google Alerts to monitor your reputation. Today, I’m going to introduce you to another free tool that will also give you visibility into the blogosphere to see who is writing what about your company.
Using Technorati for Reputation Management
In short, Technorati is a blog search engine. Technorati indexes content from over 1 million blogs in real time. It’s probably the best resource to use when trying to track global blogger conversations. You can use Technorati’s massive database and tools to your advantage by tracking conversation related to your business or industry in just a few simple steps.
Once you’ve started a Technorati account (it’s free), search for your brand name or a specific industry term using the search box provided. Take a look at the results that are returned. Are these results relevant for your business? That is, does Technorati return sample blog posts that people wrote about your company or industry? If not, try searching for your brand name using quotation marks. For example, we would search ”that agency”. Other search options allow you to determine where to search and what levels of authority results have to have. See below:
The goal in this first step is to refine the search results so that the results actually show posts that are at least partially about you. Once you’re happy with the results, click the subscribe button as shown below:
This will allow you to receive an RSS update each time something new about your company comes across Technorati. When subscribing to the RSS feed, you’ll have a choice of several options for receiving the feed. Once you’ve set this up, all you need to do is periodically check your RSS feed for updates. As updates come through, you’ll receive a link that will give you information on the blog posting content about you so you can check it out. Hopefully, most of the updates that you get will be relevant to whatever you’re trying to monitor. Of course, there will always be a little ‘noise’ in the results.
Stay tuned for more tips on managing your online reputation.