Google offers several useful tools for webmasters. These tools have a variety of functions but generally help webmasters optimize websites so that the search engines can access and understand their content. One such tool is the keyword research tool. For a long time, Google has offered a keyword research tool intended to help website owners select keywords for pay per click campaigns. Unfortunately, the tool wasn’t very helpful because users weren’t given complete data.
As a result, webmasters have relied on third party tools like WordTracker and Trellian to help with keyword research. These tools provide webmasters with ‘estimated’ keyword search statistics and competition. The only down side is that the data collection method used by most of these tools leaves room for error.
Google has finally exposed search volume for keyword phrases
Recently, Google decided to improve its keyword research tool by adding numerical search estimates. This is an improvement that many of us have been waiting for a long time to see. The revised Google keyword tool gives users the ability to type in a search phrase and get back results of exact and similar phrases that are commonly searched. Each keyword phrase is accompanied by a numerical estimated monthly search volume and competition level. In the past, the actual search numbers were not revealed. Instead, a bar graph would indicate a low, medium or high search volume.
So if Google is giving away for free what we’ve been paying for, why still use third-party tools?
Don’t get me wrong, I still love to use WordTracker and probably will continue to do so, for now. It’s a powerful tool that does more than just return keyword search volume stats. But, I think I will add Google’s tool as another resource for determining search trends and verifying search volume on keyword phrases important to our projects.