If you have a website you might be asking yourself whether your site is fine as it is or if you should redesign it. This is a tricky spot to be. I will go over some of the top reasons you should consider redesigning your site. If you do not fall into one of these categories it does not mean that a redesign is out of the question, at the end of the day it is best to use your own judgment.
1. Making your site more visually appealing
I thought I would get the obvious one out of the way first. A good looking professional website will draw in a lot more business than a poorly built one. Remember your website is like a virtual storefront. You wouldn’t want your store or office building looking all run down or unkempt, the same should be true of your website.
If you can’t find what you are looking for on your own website chances are no one else can either. If people cannot find what they are looking for they will get frustrated and leave. This is also a lot like a store, if you walk in looking for a blue polo but nothing is organize and shorts are mixed with t-shirts and collard shirts you will probably get frustrated and go to a store that is better organized. Make sure there is a flow within your site.
A website not only needs to be appealing, but appropriate as well. What I mean by this is you could have a good looking website but if it does not match with the object of your website it could send confusing message.
If you are getting ready to promote your website either through SEO, email campaigns, or links you might want to consider redesigning your website first, so that all your promotion efforts are not wasted.
5. Search Engine Optimization (SEO)
If you know how SEO works then you know that it is important the right keywords are associated with your website. If you want your website to turn up higher in search engine results it might be a good idea to get your website redesigned.
If you don’t have a lot of good graphics on your website it might be a good time to look into some redesign because graphics really aid in making a website more interesting.
It is extremely important that your website is easy to use. Whether people are buying things or researching information about a service it needs to be easy.