Granted, the title of this post is a little strange. This is especially true because this post isn't going to have much to do with Web SEO specialists in NYC. I actually think that a more appropriate title for this would be something like How to Find the 'Low-hanging Fruit' During Keyword Research. I’ll explain why I used this title in a bit. For now, I want to talk about the competition factor when considering keywords to optimize your website for.
Previously, Michelle wrote a great post outlining some important keyword research techniques. In her article, she mentioned the importance of taking keyword competition into account when selecting a main keyword phrase. Today, I’d like to go more in depth about this.
'Low Hanging' Keywords
Since one goal of SEO is to get more qualified traffic to your website, it makes sense to optimize your website for keywords phrases that are frequently searched. However, if you can't get your website to the top of the rankings, you won’t likely see any traffic from your keyword phrases, no matter how often they are searched. Once you've identified keywords that people use to find your product or service, you need to consider the amount of competition you’ll have when trying to rank high for those keywords. By choosing keywords with less competition, you'll have a much easier time getting and staying at the top of the search results.
There are many tools available on the web for researching keyword competition. One easy way to determine the amount of competition a keyword phrase has is to search for it in quotes. For example, if I wanted to determine the number of websites that I'd be competing with for the term red tennis shoes, I'd go to google.com and type "red tennis shoes". Once the results came back, I can see that 63,700 other websites use that term.
Just the same, if I use the same method and this time search for "new red tennis shoes", Google tells me that only 11 other websites use that phrase.
Since only 11 other websites are related to the term red tennis shoes, it will be much easier to obtain a high ranking for this term.
The 'low-hanging' keywords that I mentioned before are ones that not only have little competition, but also have a good search frequency. From our example, if people were searching for new red tennis shoes as often as they searched for red tennis shoes, I would definitely optimize for new red tennis shoes. Keep in mind I've only used these terms for demonstration purposes.
The title Web SEO Specialists in NYC is also an example of a keyword phrase that I would consider to be a 'low-hanging' keyword. I stumbled upon this keyword phrase the other day while doing research in WordTracker. I noticed that this phrase had only 220 websites competing for it (which is pretty low for just about any SEO-related term). Additionally, there is pretty high search volume for this term (a couple hundred per day). Since THAT Agency offers a variety SEO services, it seemed like a good idea to try to grab a good ranking for that keyword phrase. Hopefully this post will move toward the top of the rankings and generate some traffic for our website.