THAT Agency Designs an Experience, Re-Designs

27 March

THAT Agency Designs an Experience, Re-Designs

WEST PALM BEACH, FL, Mar 28, 2008- THAT Agency, a leading web design and marketing firm from Florida, recently launched the newly redesigned ME Cancun, an experience resort in Cancun, Mexico, is one of many Sol Melia properties THAT Agency has been contracted to create or re-design, and showcases the firm's creative versatility. As ME Cancun is an experience hotel, so is their new website that infuses lush sensory elements with utility.

"When we approached the design of," we wanted to create something that not only served a branding and monetary function, but also recreated an experience, and the stylish and provocative atmosphere of the hotel itself," said THAT Agency President, Bill Teubner.

A new degree of fluidity was introduced to on-site interaction, as THAT Agency worked with AJAX to produce a photo-gallery homepage slider, and social network portal that all operate in smoother transitions. Visitors now have the opportunity of accessing videos and other websites through lightboxes that open directly from the main site.

A focal ingredient to the homepage, and integrated throughout the new design are chic Flash storylines and other Flash elements that have been carefully tuned and balanced as not to overwhelm the senses, but rather supplement the visitor's on-page experience. THAT Agency also employed PHP and XHTML coding to develop the backbone of and serves as the figurative skeleton to the design.

To reach a growing and essential demographic, THAT Agency provided ME Cancun the same translation services they did their other Sol Melia clients, allowing visitors a Spanish version of the new site. ME Cancun also utilized the SEO services of THAT Agency, a Google Adwords Qualified Company, in an effort to produce greater searchability, search engine rankings, and overall relevance for on and off-page optimization.

About THAT Agency

THAT Agency has become one of the leading web design and development firms in Florida. While their client list includes international companies such as Norwegian Cruise Lines and Masonite Doors they are still capable of meeting the needs and budgets of smaller businesses. They are equipped to provide every service of a web solutions company, as well as the expertise and creativity of an advertising agency. With a full staff of designers, developers, and marketing specialists, they are able to design a solution for just about any marketing or advertising need. From web design to social media marketing, THAT Agency has built a reputation based upon quality and timely delivery. THAT Agency can be contacted at 561-832-6262, or on the web at

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