Anyone can blog—and they do. Too many people share an undeserved confidence in their opinions and expertise; that it's their voice that carries the most weight and is justified in its gusto. As a result, the blogosphere has become saturated to a discouraging level for many anxious and baby-faced newcomers.
To prove my point—that anyone and everyone blogs—I conducted a simple test. It was to see how fast I could register an account with WordPress and make my first post—a base set of goals, but by definition, a blog...
Palms resting on my desk, I stared into a blank screen cleared of any windows. When the little clock on my computer reached 9:31, I was off. I lunged for the mouse, super-anxious to start my new blog; a blog about dog-sweater knitting because, surely, it is a harbored affinity of many. I started up Firefox and made my way to the signup page, filled in 3 or 4 fields of required information and prayed that they would accept me as a member. What luck, for as soon as I checked my Gmail, I had an email from WordPress informing me of my acceptance and inviting me to make a post—and I did. I titled it 'Why Dog Sweaters are The Best. Ever.'
"Because dressing up an animal like a human is hilarious."
A quality post for the world to reflect over. Total Time: 1 minute 30 seconds.
But how do we veer from the mundane and monotony of, what is essentially, most blogs on the web? It's a matter of persistence, to keep pumping out quality content on a regular basis. But it's that kind of advice has been tired out, profusely. It's understood that the thoughts and opinions you spill into your keyboard should be ones of merit and benefit to your audience. To establish and maintain presence, there are a number of rules that you should consider living your life by while taking residence in the blogosphere.
Your reason for blogging is not for money.
However difficult this may be, making a profit should not be a part of your immediate agenda. It comes as a result of time invested into the cultivation of your blog and developing it into an authority that accrues a following.
Be prepared to invest time.
This segues in from the first rule. Chances are, blogging is not your full-time job. Many of the most prolific writers had jobs to support their habit. They wrote on the side, which meant the finished product was not one of an evening's work. The single most taxing phase of blogging is the development of the blog.
Upgrade and upkeep the visual components of your blog.
The default theme for WordPress, like most blogging tools, is drab and reflects something cold and sterile. To me, the descriptions are comparative to a hospital; a depressing hospital. Do you want visitors to relate visiting your blog to visiting an uncle with a terminal illness? Unless your blog is about Hospice care, then probably not. Spend the time or money into differentiating your blog from the million others.
Try not to only niche blog.
Niches are fine. They are why there is such overwhelming diversity to the blogosphere. But the ones that stand out do so by dabbling in other subjects. I wouldn't post a review of a toaster-oven on my dog-sweater example-blog, but I might discuss other topics of pertinence.
Don't be discouraged by slow or inconsistent traffic.
If you are just starting out, this is normal. In fact, it's expected. The traffic should resemble a rollercoaster, spiking one day, dipping the next, maybe even riding along a plateau for a few. You are new and people are just finding out about you and deciding whether reading your words is worth their time. It may be like this for a few months, but if you follow the above advice, it should pick up. It is only when this inconsistence becomes something terminal that you will need to either address where you've been slacking or decide to just call it quits and find something new to blog about.