During a HSMAI travel internet marketing strategy conference in Sunny Isles Florida yesterday we were fortunate enough to have a panel that comprised three top level executives from Google. As would be expected a member asked the panel “what can they do to have their site indexed quicker”.
Google’s team went through the channels that most of us are familiar with explaining that the site must be built properly, setup Google’s sitemap and obtain natural listings. The members then complained that they had done these eight months ago and still have a page rank of 0. Google’s team then explained that Google is not the one that decides how quickly your site is ranked that the general public decides by how often your site is visited. Google then explained that using Google’s Adwords is a great way to drive traffic to the site, hence creating traffic. This is only one aspect of the algorithms that the search engines use but today you may need to buy your way to the position you need.