Digital & Inbound Marketing Blog

Parker Cuskey

THAT Inbound Strategist
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Recent Posts

5 Things to Expect from Content Marketing in 2018

In the last couple years, content marketing has taken over the digital realm.  If you’re sifting through your inbox or scrolling your newsfeed, content is there just waiting...

4 Ways to use Artificial Intelligence in Your Marketing

Instead of machines taking all our jobs, we like to think that they’ll make our jobs easier.  However, they won’t make our jobs easier, but they’ll make us better at our jobs. ...

What Went Down at Inbound17

If you haven’t been to an exciting business convention, well then you probably haven’t been to Inbound.  This past week, our team travelled up to Boston to Inbound17, an ...

Could iOS 11 Bring Back QR Codes?

If you’re one of the 700 million iPhones users in the world, this week came with some changes as Apple released its newest update: iOS 11.  With a handful of new features to...

7 iOS 11 Features to Capitalize On

If you’re one of the millions of iPhone or iPad users in the world, you now have a decision to make: To update to iOS 11 or not?  That is the question.  As people continue to...

5 Reasons Your Email Marketing is Failing

As companies continue to adapt their marketing to the ever-changing preferences of consumers, their email marketing tactics are often an afterthought.  Some even claim that...

Measuring the Effectiveness of Your Plastic Surgery Marketing

You have heard it before: you can’t manage what you don’t measure. Given increasingly complex marketing demands and perennially tight budgets, you need to justify your spend....

How Social Media Drives Business for Plastic Surgeons

In 2005, social media was in its infancy: just 5% of Americans logged onto sites like Facebook or MySpace (remember MySpace!). Fast-forward 12+ years, and 69% of us share,...

5 Things Your Can't Forget in Your Plastic Surgery Website Design

Your website can be an ideal tool for lead generation, conversion, and engagement.  As patients search for the right surgeon for the procedure they're interested in, your...

4 Reasons Plastic Surgeons Should Update Their Websites

Thinking about revamping your plastic surgery website design? It is an investment with the potential for significant returns. An effective website helps engage patients,...