The current economic climate has raised concerns about a potential recession, leading businesses to face numerous challenges. To survive and thrive during an economic downturn, businesses need to adapt their marketing strategies. Understanding the impact of a recession is crucial for making proactive adjustments that can help businesses successfully navigate through challenging times.
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Music artist Phil Collins once said, “Anticipation is half the fun.” Often building up to an event is as much fun for your customers as the event itself, and the single best way to do that today is through social media marketing for events.
How can you be sure the financial and time investment you put into that marketing strategy, though, really pays off in the long run?
These tips can help.
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What makes a luxury brand different from an everyday one? What is luxury? If you can't readily answer this, then how can you tell anyone else why your brand is different? Luxury brand identity relies on a number of factors. You have to sell these factors to your customers just as much as the product itself.
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If so there are a few things you can do to help get you back where you need to be.
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Social media can not only build an entirely different persona for your brand, but it can also affect your SEO. Wondering how? It's simple. The key way social media affects your SEO efforts in 2021 is through what many marketers call social signals.
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Facebook’s news feed algorithm has made it more problematic for brands to get content in front of target audiences. To counteract this, smart brands have allocated a budget for promoting content to ensure their Facebook posts reach the right people at the right time. Thus, promoting content has become a regular activity for brands with evolved Facebook posting strategies. But what if I told you that boosting Facebook posts is not the best method to drive true business value for your brand? Before you close out of this blog, hear me out!
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As if a calendar full of social media posts isn't enough, you have probably asked yourself, “Do I really need to post social media stories?” Whether it be on Instagram, Facebook, now LinkedIn, or on the beta version on Twitter’s Stories, the surplus of content that is required to keep social media stories fresh, relevant, and relatable can seem, well…daunting.
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Planning for the next year always seems like a daunting task. Ideas trample over each other as budgetary and logistical concerns jockey for brain space. Whether you are new to this or a seasoned pro, the following can serve as a simple guide to 2021 business planning.
Now is the time to be more disciplined. This step-by-step process can help you in creating a strategic business plan:
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With more than 2.7 billion monthly active users worldwide, Facebook has cleared the way for itself as the leading social platform. Therefore, the vast majority of brands cannot afford to neglect the new Facebook rules for 2021 as part of their social media marketing strategies. And, as Facebook changes, users and creators everywhere are wise to pause what they are doing and tune in to the ways their experiences and workflows are bound to shift.
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Social media strategy has evolved wildly over the years. We could all plan to post on the day of a grand opening or a product release knowing we would get immediate interaction in 2016. Now, our followers may not see an important post in their feed for a week—or at all.
Since social media is constantly changing, the methods in which we make our company's events, initiatives, and information available to our audiences must constantly change as well. As the world of social media marketing grows, it is more important than ever to have a robust strategy to "woo" your audiences on a consistent basis and grow their trust as part of your social media strategy in 2021.
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