Google has remained at the top of the search engine world for nearly two decades - an eternity in technology years.
The giant has done so not by adapting to the needs of consumers, but by shaping them.
From autocomplete to semantic search, the minds at Google have given searchers what they need - before they knew they needed it. It’s not surprising, then, that a new change was recently rolled out.
The world’s biggest search engine extended the length of titles and descriptions.
When your business grows, it doesn’t mean simply doing the same thing with more people or more clients - it means scaling up. It means altering your business model to adapt to growth - and to maximize opportunity. And, when it comes to the fast-paced, constantly evolving world of online marketing, it may mean engaging those with the time, resources, and expertise to help you conquer the digital frontier and reach key goals. Is the right move, right now, to hire a digital marketing agency? Or can you handle your marketing needs in-house?
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Do you know how much available cash your business has at any one point? Do you know what you do for sales or how much you’ve got in the bank? When it comes to business, numbers is the game. You have to have a solid handle on the facts and figures to ensure that your business thrives. But would you believe that a large number of business owners don’t know what their close rates and sales opportunity numbers are? Do you?
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Inbound marketing is the act of advertising for your site through many different traffic channels and directives, such as video, blogs and podcasts, whitepapers, newsletters, search engine optimization, social media marketing, and other content marketing services. The idea is to attract potential customers through different phases of the purchase cycle. Hubspot is an online tool that many digital marketers use for content creation and distribution for multi-channel outlets throughout lifestyle marketing spheres. It’s a great tool to assist your off-site SEO efforts.
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Search Engine Optimization tactics have been evolving tremendously over the past several years. This is seen clearly within Google Analytics when our ability to review the majority of keyword traffic was removed. It’s seen clearly within the Search Engine Results Pages (SERPs), wherein Google will often display a full answer (through the knowledge graph) above the actual website listing results. You cannot simply optimize your website for the keywords you’d like to show up for and resign to no other continuing organic online marketing efforts. Inbound marketing and the growth of social media marketing has significantly increased organic search results and will continue to. Learn more about how to use inbound marketing to increase SERP results.
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Google has been making quite a few changes to the main SERPs (Search Engine Results Pages) in recent months. In an effort to “clean up” the view, they continued with the decision to have the right hand side PPC ads removed in mid-February 2016. Google’s idea is to align all efforts, and make the desktop experience more similar to that of the mobile experience. With this change, you may see a completely bare right hand side of the Google SERPs screen [like the screenshot below].
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Google has recently launched a new read-only Knowledge Graph Search API
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Link Building is an extremely integral part of digital marketing – specifically organic marketing. However, over the past several years, with the continuous growth of the digital world, we’ve seen link building constantly be remolded. Google and the other search engines are getting far more fine-tuned with their algorithms in detecting real backlinks vs. spam backlinks. With all of these changes to the strategy, the real question is: will there ever be a new way to gauge SEO value/authority?
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If you look into the Search Analytics report within your Google Search Console (formerly referred to as Google Webmaster Tools) this week, you probably noticed an out-of-place vertical black line in the middle of your performance graph data. The update is highlighted on December 14th, when Google made some updates to the way in which it pulls in, processes, and logs all of the visibility/visitor (click and impression) data into the Search Analytics report. The great part about this highlight is that Google has always been making small (and sometimes larger) changes to the algorithms that gather data into [previously] Google Webmaster Tools, and [now] Google Search Console. However, they often didn't update us. Furthermore, this allows us a great way to look back (when comparing month over month data, perhaps) and and see that if there's a big discrepancy - we quickly remember why; there's a reminder there.
If you're having trouble locating this update, you can see it directly within the Search Analytics screen of your Google Search Console. It will look like this:
In this Google support page about data anomalies, you can see more information about this, and other anomalies (from past dates). Google states the there are two reasons for this alert; they are as follows:
Go into your Google Search Console and take a look. You might already be able to see increases in your traffic (impressions and actual clicks). - Though we would recommend waiting at least a week or two to see if the changes aren't just a coincidence. (If you look at the trend(s) in the above report: while it might seem like there was an increase on Dec. 14th, we know that its likely not related. The trend has already started to decrease again, and when looking at the full month, we can see those fluctuations occurring throughout...)
If you are looking at Google Webmasters Search Console and thinking it's all just jibberish to you, call the expert SEO specialists at THAT Agency in West Palm Beach, FL. Our professional search engine optimizes always stay up to date on the latest digital marketing news, and are here to help YOU see results! Remember, at THAT Agency, it's all about YOU! Contact our digital marketing firm today for search engine optimization consulting and packages details.
UPDATE: Google had originally stated that the update only affected websites; however they have since come out to add in the addition of the data from the new app install button, as also making an effect on the data. The following was added to that Google Support page:
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